Explainer Animation - Big Changes Ahead
We teamed up with Tell Studios to create this awesome animation for the Michigan Hospital Associations campaign ‘Big Changes Ahead’. Policy changes to Auto Insurance were coming into effect and we were charged with creating this animation to inform the people of Michigan what level of protection to choose! With a brief of clean lines and a friendly human element, we decided to use the unique landscapes and landmarks of Michigan for our inspiration.
Mission:
I had the joy of collaborating with a team of animators to breathe life into the different characters in the office.
Directed by: Yaya Gadon
Project Manager: John Azori
Illustration and Storyboard: Kay Leathers
Animation: Yaya Gadon