36 Days of Type 2023
36 Days of Type is a project that invites designers, illustrators and visual artists to express their unique interpretation of the letters and numbers of the Latin alphabet.
Driven by my deepening passion for the world of 3D, I have joined this incredible challenge. I used this adventure to push myself outside my comfort zone, and improve my skills in modelling, texturing, and rendering.
For my 36 Days of Type set, I decided to explore words from the world of marketing. Each word is touching a different aspect of marketing and online content.
Made with Cinema4d and Arnold renderer.
Day 1
A FOR ADVERTS!
In marketing, adverts are how we reach out to people and tell them the story of our business. From a little flyer, all the way to a massive billboard, this is where the audience’s eyes meet your brand.
Day 2
B FOR BRAND IDENTITY!
A great brand identity creates a unique and recognisable image that your customers can relate to, leading to increased brand recognition, loyalty, and sales.
Day 3
C FOR CALENDAR!
A marketing calendar helps you plan, organise and execute marketing activities. By being aware of key dates and events, you can tailor your messaging and campaigns to capitalise on seasonal trends and resonate with your target audience.
Day 4
D FOR DESIGN!
Design is not just about making things look pretty, it's about creating an experience that captures your audience's attention and tells a story. In marketing, good design can make all the difference.
Day 5
E FOR EMAIL!
Email marketing is like a secret weapon in your marketing arsenal. It can drive sales, build brand loyalty, and keep your audience engaged. Don't overlook its power!
Day 6
F FOR FINANCE!
Marketing budgets need to be allocated and managed effectively to maximise the return on investment. Financial analysis can also help you identify the most profitable marketing channels and campaigns for your brand.
Day 7
G FOR GROWTH!
Expanding your customer base, increasing revenue and profits, and achieving long-term goals are some of the benefits of GROWTH for your business.
Day 8
H FOR HOLIDAYS!
Holidays are an important opportunity for marketers to capitalise on increased consumer spending and engagement. By aligning marketing campaigns with holidays, businesses can create a sense of excitement among customers, leading to increased sales and revenue.
Day 9
I FOR INSURANCE!
Insurance is a critical aspect of any business, as a single mistake can have catastrophic consequences. Without the protection and peace of mind that insurance provides, a company's survival can be jeopardised.
Also, insurance companies themselves must prioritise effective marketing to build trust with potential clients and reassure them that they'll be there to help in times of need.
Day 10
J FOR JOB!
Marketing has become a mainstay for many of us, with JOBS available in diverse areas such as strategy, creative content, and social media campaigns. It's exciting to see how the industry continues to grow and evolve, providing JOB opportunities for countless creative professionals.
Day 11
K FOR KEYWORDS!
Keywords are essential for online marketing as they help potential customers and search engines to find your content. By including the right keywords, you can improve your visibility and attract more targeted traffic to your business.
Moreover, keywords can provide valuable insights into your audience's needs and preferences, enabling you to create more relevant and effective content.
Day 12
L FOR LANDING PAGE!
A landing page is a vital tool in marketing that helps to convert website visitors into leads or customers. It plays a crucial role in driving conversions by providing relevant and persuasive content, a clear call-to-action, and a user-friendly experience.
Day 13
M FOR MUSIC!
Music is a powerful tool in marketing that can evoke emotions, create memorable experiences, and build brand identity. It has the ability to engage customers on an emotional level and influence their behaviour. By choosing the right music for your brand, you can enhance your message and create a stronger connection with your audience.
Day 14
N FOR NETWORK!
Networks allow us to connect with people, build relationships, and exchange information and resources world wide. Networks provide us with opportunities for personal and professional growth, help us stay informed and up-to-date on current events and trends, and offer a sense of community and belonging. Additionally, networks can be used to advance social causes and promote positive change in our communities.
Day 15
O FOR OFFICE!
As an artist, creative professional, or marketing guru, your office is more than just a place to punch the clock. A well-designed workspace can help you stay focused, increase productivity, and make those long hours more enjoyable! With a comfortable and inviting environment, you'll be able to tap into your creativity and reach your full potential.
Day 16
P FOR PHOTOGRAPHY!
Photography is an essential component of successful marketing campaigns as it provides a visual representation of a brand's message, products, and services. By using high-quality and engaging photographs, you can capture the attention of your target audience and effectively communicate your values and personality.
Day 17
Q FOR QR-CODES!
Incorporating QR codes into your marketing strategy can offer a convenient way for customers to access your digital content using their smartphone camera. This can increase brand awareness, engagement, and provide valuable insights into customer behaviour.
With QR codes, you can track usage and make data-driven decisions for future marketing campaigns.
Day 18
R FOR REUSABLE ENERGY AND RECYCLE!
Implementing recycling programs within your business can reduce waste and improve environmental impact.
By prioritising the use of renewable energy and recycling, you can contribute to a more sustainable future while potentially saving money on energy and waste disposal costs.
Day 19
S FOR SOCIAL MEDIA!
Social media platforms offer a cost-effective way to promote your products or services and build brand awareness.
By leveraging social media, you can also gain valuable insights into your target audience's behaviour and preferences to inform your marketing strategy.
Day 20
T FOR TIMEFRAME!
It's important to have a set timeframe when creating content for marketing. This helps you plan and execute your campaigns effectively, meet deadlines, and produce good quality content.
It's also important to consider how long your content will stay relevant and useful to your audience to keep it interesting and effective.
Day 21
U FOR USER INTERFACE!
User interface affects how users interact with your products or services. A well-designed user interface can improve user experience, increase customer satisfaction, and lead to more conversions and sales.
In today's digital age, a good user interface can also give your business a competitive advantage in the market and create loyal life-long customers!
Day 22
V FOR VIDEO!
Video is what I do. It’s my work, my service, my passion.
Video has become a powerful marketing tool due to its ability to capture and hold the attention of viewers. Unlike other forms of marketing content, video can use visuals, sound, and storytelling to create an immersive experience that can evoke emotions and convey complex messages in a concise and memorable way.
Furthermore, videos can be shared easily across various platforms, making them a highly effective way to increase brand visibility and engagement. As a result, video has become an essential component of many successful marketing campaigns.
Day 23
W FOR www!
The World Wide Web has transformed marketing by providing businesses with a global platform to reach their target audience.
It has enabled more personalised and targeted advertising, as well as real-time communication with customers.
Additionally, the web has created a wealth of data that can be analysed to improve marketing strategies and measure success.
Day 24
X FOR XMAS!
It’s that time of the challenge!
Christmas is a major marketing opportunity for your business, as it is a time of increased spending and gift-giving.
Many companies create special promotions and holiday-themed campaigns to attract customers during this time.
Day 25
Y FOR YEARLY PLANNING!
Having a yearly marketing plan is important for businesses to plan their marketing activities and achieve their goals.
By setting objectives for the year, you can focus your resources and efforts on what's important. A yearly plan also helps your business stay aware of market trends and competition, and provides a way to measure success and improve marketing performance.
Day 26
Z FOR ZEN!
Incorporating Zen practices in business can help reduce stress and improve overall well-being, which in turn can lead to increased productivity and creativity.
By creating a calm and focused environment, you can promote better decision-making, stronger team relationships, and a more positive work culture.
Additionally, Zen principles like mindfulness and simplicity can help you stay focused on your goals and values, and minimise distractions and unnecessary complexity.
In this series, I embraced the task of maintaining a cohesive look and feel across various objects, mirroring the challenges of adhering to brand guidelines in client projects—a valuable exercise indeed.
To do this, I followed a consistent process. First, I brainstormed and came up with many ideas for each letter. Then, I sketched each letter in detail, focusing on the main ideas and how they fit together. This helped me stay focused when I moved on to creating the 3D models.
