Incredo Sugar


Incredo Sugar

A fun collaboration with the incredible studio – Awesome Motion.

Incredo Sugar is a game-changer when it comes to curbing overconsumption of sugar. Its sugar reduction solution can reduce added sugar without sacrificing taste, which frees up room to add back beneficial nutrients into a variety of foods.


Produced and directed by: Awesome Motion
2D Animation: Yaya Gadon

THE GOAL: Introduce the new Incredo Sugar and show how sweet, delicious and healthy life can be! My job was to celebrate how exciting, fun and tasty Incredo is, with an up-bit punchy animation.